Neil Brownlee is Head of Business Events at VisitScotland, leading a team of dedicated specialists. He develops, implements and delivers the marketing strategy for Business Events at a national level for Scotland.
Neil has been instrumental in moving Scotland’s Meetings, Incentives, Conferences and Exhibitions (MICE) market from a niche sector to a key focus. His work has encouraged interest from industry, government and local authorities across the country.
His 27 years of experience in international tourism and hospitality includes business development with leading global event caterer Sodexo, directing Sales and Marketing at Rocco Forte’s Balmoral Hotel in Edinburgh and revenue development for Le Meridien Hotels in America. Reporting to EventScotland Chief Operating Officer Paul Bush OBE, Neil also liaises with members of the Scottish cabinet, ministers and other public sector agencies in Scotland. His strong partnerships with the city convention bureaux of Glasgow, Edinburgh, Aberdeen and Dundee and their main convention centres have allowed these areas to succeed and avoid duplicating work.